Erna Solberg in conversation with the robot Sophia
Perspective July 12, 2018 Digital transformation Future of work Leadership

Robots are not the real threat. Slow leaders are.

When digital transformation is delayed too long, automation turns into a defensive move. And employees end up paying the price.

The easy version of the automation story asks what happens when robots take routine jobs. Daniel Sunde-Hansen turns the question around. The deeper danger is not that technology moves too fast. It is that leadership moves too slowly. When organizations delay renewal for too long, they often end up automating under pressure rather than transforming in time. Then employees do not just lose old tasks. They lose the chance to grow into new ones.

It is not enough to like digital transformation in theory

Daniel points to a pattern that still shows up in many organizations: leaders say they support digital transformation at a high level, but fail to translate that enthusiasm into action inside their own companies. That is exactly where the problem begins. Technological shifts do not punish only the openly skeptical. They also punish leaders who are verbally positive but operationally slow.

When leadership postpones difficult decisions, pressure from faster-moving competitors increases. Margins tighten, anxiety grows, and strategic freedom shrinks. Instead of using technology to open new opportunities, the business is pushed into a downward spiral where the focus becomes shorter term, more defensive, and more brutal. In that phase, automation easily becomes a cost-cutting tool rather than a development tool.

When the fire is burning hottest, leadership rarely prioritizes something as uncertain as exploring new approaches. The pressure shifts toward efficiency and automation instead, often at the expense of employees.

The downward spiral: first delay, then panic

Daniel's analysis highlights a leadership logic that is more dangerous than many admit. When a company waits too long to take digital transformation seriously, it gets trapped in defensive mode. Innovation becomes harder to fund, experimentation becomes harder to justify, and employees get less room to learn. The organization locks itself into efficiency at precisely the moment it should be building new capabilities.

That is why slow leadership is so risky. If you move early, technology can free up time, amplify skills, and help build better roles. If you move late, the same technology becomes an instrument of pressure. It stops being a way to elevate people into more meaningful work and becomes a way to squeeze cost out of the system faster than competitors do the same.

Employees naturally resist a transformation that looks like a purge

Daniel is clear that resistance to digitalization is not simply backwardness. It can be a rational response. If employees see that leadership speaks only about efficiency, automation, and cost reduction, they will obviously understand what is at stake: their own place in the organization.

That means the leadership narrative around technology matters enormously. Is technology a tool for making work more interesting, more human, and more valuable? Or is it a signal that human work is mainly a problem to be reduced? That difference determines whether people enter change with curiosity or with self-protection.

The positive spiral starts when employees get time to explore

Daniel's alternative is not technological romanticism. He is not arguing for preserving repetitive work. He is arguing for using technology offensively and early, so employees can combine their own experience, knowledge, and creativity with new tools. That is where the positive path emerges: machines take more of the repetitive load, while humans do more of the work that actually requires judgment, relationship-building, and creative problem solving.

But this does not happen automatically. It requires leadership to build a strategy that creates room for learning before crisis forces efficiency. In other words, if companies want employees to use more of their human strengths, they must invest in transition while they still have the luxury of thinking long term.

Society is not yet built for a world where “everyone just becomes creative”

Daniel also points to a broader social challenge. Many people talk as if the transition is simple: machines take routine jobs and humans move into creative and social work. But what does that actually mean in practice? Do we have an education system, a labor market, and a leadership culture built for large parts of the population to live from creativity, complex collaboration, and constant reinvention?

His answer is, at best, not yet. That is why he can be both optimistic about the future and deeply concerned about the transition. Optimistic because technology can free people for better work. Concerned because the shift will not be painless if leaders, organizations, and societies keep pretending it will somehow sort itself out.